myCharge Portable Charger

myCharge is one of the most recognized names in portable charging within North America. When the company launched, portable charging was a relatively new market, largely dominated by Mophie and long before Anker. We worked closely with myCharge from 2010 through 2017 and during that time, helped build a robust brand through product innovation and user-focused design.

The Design Process

Our first challenge put forward by the company’s CEO, was to come up with a name for this new, powerful brand. We implemented our analytical and user-centric design process to come up with name that conveyed the brand’s core truths, including a logo mark that is modern, visually related to battery power.

We then set out to design products that focused on different users’ needs and wants. Our products were the first to integrate charging cables into the power bank itself, so that forgetting to bring your cable along was now a thing of the past. Through rounds of product design, client feedback and engineering support, we developed products that would work well, look great and keep user’s devices powered up, whether out for a hike or commuting to work.

Every model was scrutinized to ensure maximum performance and portability and minimal size & weight, while staying within cost constraints. The flagship model of the line, which is still for sale today is the Hub series; the first model on the market to integrate both wall prongs for power bank recharging and cables for device charging. In their initial review of the Hub6000, CNET described it as “…the Swiss Army knife of portable charging.”

Design details of a mycharge power bank
charging the mycharge powerbank

Packaging Design

After proving ourselves repeatedly launching massively successful products, myCharge approached us to help overhaul their packaging design for the 2016 product line to be showcased at CES in Las Vegas. We designed each package to present a more modern side of the brand, improve visual impact at point of sale, improve unboxing experience for consumers and also reduce cost. We designed the packaging to highlight the essence of each product while maintaining a modern cohesive style that stood out on store shelves.

packaging design for powerbanks

Display and Trade Show Design

Our team was also tapped to support marketing and retail initiatives for myCharge. Whether designing point of purchase displays for placement in retail, or designing custom displays and large format graphics for at CES in Las Vegas, we proved ourselves to be a valuable resource for showcasing products and their features in visually engaging designs.

Throughout our long and rewarding partnership with myCharge, we always strove to support their efforts with every service and skill set we possess. By doing so, we helped the myCharge brand connect with consumers through great product design and packaging experiences.

trade show booth design for powerbanks