Touch Control Dryer & Straightener

In a market known for its oversaturation, the ultimate goal for our team was to inject a new secret spice, a new point of differentiation. With the acceptance of touch enabled interfaces throughout the millennial generation, the integration of this technology into dryers and straighteners was a natural transition for us and a first in the market. Ergonomics were considered to maximize comfort when gripping the products at a wide range of angles, whether by a pro in a salon or a consumer at home. A touch lock-out feature was added to offer the largest gripping area possible while still maintaining all the standard dryer and straightener functions.

CLIENT: Helen of Troy

CATEGORY: Personal Grooming

WORK: Product Design