Starbucks Coaster Charger

In China, a growing trend of young consumers have been favouring Starbucks as a choice location to meet and be seen. Shape observes a growing trend of young Chinese consumers favouring Starbucks as a choice location to meet and be seen but the lack of available plugs to charge electronic devices is a frustrating experience. As part of a line of charging products pitched to Starbucks China, the “Coaster Charger” has aimed to solve this aggravating problem. A perfect harmony of form and function, this waterproof/spill-proof portable charger is doubled as a coaster, protected its electronic components from heat, with a rubberized enclosure. Now these young Starbucks patrons can chat, snap selfies, serf online, listen to their favourite music…all without having to worry about running out of power. The Coaster Charger is also equipped with an aluminum carabiner, conveniently allowing users to charge devices on the go.

CLIENT: myCharge

CATEGORY: Consumer Electronics

WORK: Product Design