With brands like Bose and Beats firmly entrenched in the headphone market, JAM tasked Shape to come up with a unique lineup of wireless Bluetooth headphones. For a newcomer like Jam entering this highly matured category, we had to come up with a list of enticing features with great build quality at a competitive price. With touch-control interface infused in our everyday life, we worked tirelessly with suppliers to incorporate the swipe-and-tap gestures technology into a sub-$100 Bluetooth headphones design. The result was a breakthrough product in this ultra competitive category, winning placement in retailer stores across North America and European countries.
CATEGORY: Consumer Electronics
WORK: Product + Packaging