Auto-Lift Smart Iron

Looking to highlight their flagship proprietary “Auto-Lift” feature, Oliso opened their doors to design bids for the “Ferrari-inspired” iron project. After winning the competition and several rounds of design later, Shape managed to not only carve out a unique visual identity for the steam iron but also maintain the strict and aggressive price points Oliso was looking to uphold. LEDs were added to the main body to help illustrate the “Auto-Lift” function while another set of LEDs were positioned on the handle as a safety measure, reminding users that the stream iron was still active and hot to the touch.

CLIENT: Oliso

CATEGORY: Small Appliances

WORK: Product