Looking to highlight their flagship proprietary Auto-Lift feature, Oliso opened their doors to design bids for the “Ferrari-inspired” Oliso Auto-Lift Iron project. After winning the competition and several rounds of design later, Shape Products managed to carve out a unique visual identity for the steam iron while the product design maintained the strict and aggressive price points Oliso was looking to uphold. LEDs were added to the main body to help illustrate the “Auto-Lift” function while another set of LEDs were positioned on the handle as a safety measure, reminding users that the steam iron was still active and hot to the touch.
CATEGORY: Small Appliances
WORK: Product Design